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008 150223s2015 nyua b 001 0 eng
010 _a2015004600
020 _a9780393352795
035 _a(OCoLC)891611164
040 _aBT-JSWlaw
_erda
_beng
_cBT-JSWlaw
_dBT-JSWlaw
_dBT-JSWlaw
_dYDXCP
_dBDX
_dOCLCF
_dWCL
_dOCLCO
082 0 0 _aREF 330.019
_223
_bT327m
100 1 _aThaler, Richard H.,
_d1945-
_eauthor.
_92937
245 1 0 _aMisbehaving :
_bthe making of behavioral economics /
_cby Richard H. Thaler.
246 3 0 _aMaking of behavioral economics
250 _aFirst edition.
260 _aNew York :
_bW.W. Norton & Company,
_c©2015.
300 _axvi, 415 p. :
_bill. ;
_c25 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references (pages [373]-391) and index.
520 _a"Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments"--Amazon.com.
650 0 _aEconomics
_xPsychological aspects.
_9418
650 7 _aEconomics
_xPsychological aspects.
_2fast
_0(OCoLC)fst00902172
_9418
942 _2ddc
_cBK
_01
_e23
980 _a99961926492
_bXFULT
_cLaw
_dDLL
_eYBP
_g509543
_h208088
_j22.64
_k.o99961926492
_lCloth
_m27.95
_pFULT
_q1
999 _c807
_d807