000			01559cam a22003378a 4500
001			ocm42397965
003			BT-JSWLaw
005			20250414005650.0
008			990909s2000 mau 001 0 eng
010			_a 99047576
020			_a9780349113463
035			_a(OCoLC)42397965
040			_aBT_JSWLaw _cBT_JSWLaw _dBT_JSWLaw _dUOK _beng
082	0	0	_a302 _223 _bG455t
092			_a302 GLADWEL 2000
100	1		_aGladwell, Malcolm, _d1963- _9118
245	1	4	_aThe tipping point : _bhow little things can make a big difference / _cby Malcolm Gladwell.
260			_aBoston : _bLittle, Brown, _cc2000.
300			_aviii, 279 p. : _c21 cm. _bill. ;
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aThe three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.
650		0	_aSocial psychology _9119
650		0	_aContagion (Social psychology) _9121
650		0	_aCausation _9123
650		0	_aContext effects (Psychology) _9125
942			_2ddc _cBK _00
999			_c31 _d31
999			_b01935011