| 000 | 02713nam a22003371 4500 | ||
|---|---|---|---|
| 001 | eep9781781955611 | ||
| 003 | UtOrBLW | ||
| 005 | 20210705011712.0 | ||
| 006 | m o d | ||
| 007 | cr un||||||||| | ||
| 008 | 130228s2012 enka ob 001 0 eng d | ||
| 010 | _a 2012947120 | ||
| 020 | _a9781781955611 (e-book) | ||
| 043 | _ae-it--- | ||
| 050 | 4 |
_aHF1416.6.I8 _bI58 2012 |
|
| 245 | 0 | 0 |
_aInternational marketing and the country of origin effect _h[electronic resource] : _bthe global impact of 'made in Italy' / _cedited by Giuseppe Bertoli and Riccardo Resciniti. |
| 260 |
_aCheltenham, U.K. : _bEdward Elgar Pub. Ltd., _c2012. |
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| 300 |
_a1 online resource (xiv, 202 p.) : _bill. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _apt. 1. The studies about the country of origin effect -- pt. 2. The impact of the country of origin effect -- pt. 3. The tools to exploit the country of origin effect. | |
| 520 | _aThe approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book helps to push the made-in research agenda forward at the same time as it provides practitioners with new ideas they can apply to their brands. Nicolas Papadopoulos, Carleton University, Canada The country of origin of goods and services can have positive or negative effect on customers intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; made-in topics in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts. This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers. | ||
| 650 | 0 |
_aExport marketing _zItaly. _94679 |
|
| 650 | 0 |
_aMarks of origin _zItaly. _94680 |
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| 655 | 7 |
_aElectronic books. _2lcsh _9632 |
|
| 700 | 1 |
_aBertoli, Giuseppe. _94681 |
|
| 700 | 1 |
_aResciniti, Riccardo. _94682 |
|
| 710 | 2 |
_aEdward Elgar Publishing. _94683 |
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| 776 | 1 | _z9781781955604 (hardback) | |
| 856 | 4 | 0 | _uhttps://www.elgaronline.com/view/9781781955604.xml |
| 999 |
_c1309 _d1309 |
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| 942 | 0 | 0 | _00 |