Jansson, Hans.

International business marketing in emerging country markets : the third wave of internationalization of firms / Hans Jansson. - Cheltenham, UK ; Northampton, MA : Edward Elgar, c2007. - xxiv, 238 p. : ill. ; 24 cm.

Includes bibliographical references (p. 213-227) and indexes.

International business networks, institutions and MNC organization -- The international business marketing model -- Network, linkage and competitive strategies -- Project marketing cycles and action networks -- European, Chinese and Russian business networks -- Business marketing strategy in the internationalization process -- Internal network organization of the internationalized firm -- Local and regional network organization for dyads and triads.

9781847202512 (hardcover) 1847202519 (hardcover)


International business enterprises--Developing countries.
Corporations, Developing country.
Business networks.

658.8409 / J2678i