International business marketing in emerging country markets : the third wave of internationalization of firms /
Hans Jansson.
- Cheltenham, UK ; Northampton, MA : Edward Elgar, c2007.
- xxiv, 238 p. : ill. ; 24 cm.
Includes bibliographical references (p. 213-227) and indexes.
International business networks, institutions and MNC organization -- The international business marketing model -- Network, linkage and competitive strategies -- Project marketing cycles and action networks -- European, Chinese and Russian business networks -- Business marketing strategy in the internationalization process -- Internal network organization of the internationalized firm -- Local and regional network organization for dyads and triads.
9781847202512 (hardcover) 1847202519 (hardcover)
International business enterprises--Developing countries. Corporations, Developing country. Business networks.