TY  - BOOK
AU  - Bonsal, Allan.
AU  - Harrison, John.
TI  - Brand-Aid : : brand power at the heart of your business 
SN  - 9788131910832
U1  - 658.827 23
PY  - 2011///
CY  - New Delhi
PB  - B. Jain Publishers (P) Ltd. 
N1  - Includes bibliographical references and index (p. 198-204)
ER  -