International business marketing in emerging country markets : the third wave of internationalization of firms / Hans Jansson.
Material type:
TextPublication details: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2007.Description: xxiv, 238 p. : ill. ; 24 cmISBN: - 9781847202512 (hardcover)
- 1847202519 (hardcover)
- 658.8409 23 J2678i
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JSW Law Library WR General Stacks | Non-fiction | 658.8409 J2678i (Browse shelf(Opens below)) | Available | A01312 |
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Includes bibliographical references (p. 213-227) and indexes.
International business networks, institutions and MNC organization -- The international business marketing model -- Network, linkage and competitive strategies -- Project marketing cycles and action networks -- European, Chinese and Russian business networks -- Business marketing strategy in the internationalization process -- Internal network organization of the internationalized firm -- Local and regional network organization for dyads and triads.