Misbehaving : the making of behavioral economics / by Richard H. Thaler.
Material type:
TextPublication details: New York : W.W. Norton & Company, ©2015.Edition: First editionDescription: xvi, 415 p. : ill. ; 25 cmContent type: - text
- unmediated
- volume
- 9780393352795
- Making of behavioral economics
- REF 330.019 23 T327m
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JSW Law Library WR General Stacks | Non-fiction | REF 330.01/9 T327m (Browse shelf(Opens below)) | 1 | Not For Loan | A01195 |
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Includes bibliographical references (pages [373]-391) and index.
"Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments"--Amazon.com.