The tipping point : how little things can make a big difference / by Malcolm Gladwell.
Material type:
TextPublication details: Boston : Little, Brown, c2000.Description: viii, 279 p. : 21 cm. illContent type: - text
- unmediated
- volume
- 9780349113463
- 302 23 G455t
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
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JSW Law Library WR Book Cart | 302 G455t (Browse shelf(Opens below)) | 2 | Available | D01184 | ||
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JSW Law Library WR General Stacks | Non-fiction | 302 G455t (Browse shelf(Opens below)) | 1 | Available | D00965 |
Includes bibliographical references and index.
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.