International marketing and the country of origin effect (Record no. 1309)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02713nam a22003371 4500 |
| 001 - CONTROL NUMBER | |
| control field | eep9781781955611 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UtOrBLW |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210705011712.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr un||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130228s2012 enka ob 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012947120 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781781955611 (e-book) |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | e-it--- |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416.6.I8 |
| Item number | I58 2012 |
| 245 00 - TITLE STATEMENT | |
| Title | International marketing and the country of origin effect |
| Medium | [electronic resource] : |
| Remainder of title | the global impact of 'made in Italy' / |
| Statement of responsibility, etc. | edited by Giuseppe Bertoli and Riccardo Resciniti. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cheltenham, U.K. : |
| Name of publisher, distributor, etc. | Edward Elgar Pub. Ltd., |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xiv, 202 p.) : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | pt. 1. The studies about the country of origin effect -- pt. 2. The impact of the country of origin effect -- pt. 3. The tools to exploit the country of origin effect. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book helps to push the made-in research agenda forward at the same time as it provides practitioners with new ideas they can apply to their brands. Nicolas Papadopoulos, Carleton University, Canada The country of origin of goods and services can have positive or negative effect on customers intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; made-in topics in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts. This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| Geographic subdivision | Italy. |
| 9 (RLIN) | 4679 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marks of origin |
| Geographic subdivision | Italy. |
| 9 (RLIN) | 4680 |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| Source of term | lcsh |
| 9 (RLIN) | 632 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bertoli, Giuseppe. |
| 9 (RLIN) | 4681 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Resciniti, Riccardo. |
| 9 (RLIN) | 4682 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Edward Elgar Publishing. |
| 9 (RLIN) | 4683 |
| 776 1# - ADDITIONAL PHYSICAL FORM ENTRY | |
| International Standard Book Number | 9781781955604 (hardback) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www.elgaronline.com/view/9781781955604.xml">https://www.elgaronline.com/view/9781781955604.xml</a> |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha issues (borrowed), all copies | 0 |
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