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Brand-Aid : brand power at the heart of your business /

Bonsal, Allan.

Brand-Aid : brand power at the heart of your business / by Allan Bonsall, John Harrison. - First edition - New Delhi : B. Jain Publishers (P) Ltd. 2011. - xii, 204 p. : ill. ; 21 cm.

Includes bibliographical references and index (p. 198-204).

ISBN: 9788131910832

Dewey Class. No.: 658.827 / B64412b

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Brand-Aid : brand power at the heart of your business /